臺灣HTC發佈新旗艦手機迴歸市場

HTC, the struggling Taiwanese smartphone maker, is hoping to make its comeback against Apple and Samsung with a new flagship phone.

處境艱難的臺灣智能手機製造商宏達電(HTC)希望藉助其新發布的旗艦機型迴歸市場，與蘋果(Apple)和三星(Samsung)展開競爭。

The Android-powered HTC One (M8), launched yesterday at simultaneous events in New York and London, features an All metal body and innovations including dual rear-facing camera lenses capable of capturing images in depth, and an array of smart sensors designed to make the phone easier to use. Cher Wang, HTC’s chairwoman and co-founder, said 2014 would be “HTC’s comeback year. It will be a good year”.

搭載安卓(Android)系統的HTC One (M8)昨日在紐約和倫敦同步發佈。這款手機爲全金屬機身，擁有很多創新，包括能夠深度捕捉圖像的雙後置攝像頭，以及一系列智能傳感器，讓手機更容易操作。HTC董事長兼聯合創始人王雪紅(Cher Wang)表示，2014年將是“HTC的迴歸之年。這將是個好年份。”

Although HTC’s family of HTC One handsets have generally been well received by reviewers, a series of management and marketing missteps have combined to hold back sales, particularly in the US, HTC’s largest market.

儘管“HTC One”系列總體上受到了評論人士的好評，但一系列管理和營銷失誤打擊了該系列產品銷量，尤其是在HTC的最大市場美國。

HTC’s share of the global smartphone market has fallen from more than 9 per cent in early 2011 to just 2 per cent last year, according to Strategy Analytics. It has slipped from being second in the US market behind Apple, to number five. Meanwhile, HTC’s share price has fallen by 80 per cent during that period.

根據Strategy Analytics的數據，HTC佔全球智能手機市場的份額從2011年初的逾9%下滑至去年的僅僅2%。該公司在美國市場的排名從僅次於蘋果的第二位，下滑至第5位。與此同時，HTC的股價同期下挫80%。