嘀嘀、快的打車今起取消補貼

Taxi clients using mobile applications to book cabs will no longer be subsidized by providers of those services, China's two most-used taxi-hailing app companies said on Friday.

The announcements placed a marker in a multi-billion-yuan price war. "We will stop cash subsidies to taxi users and drivers by Saturday," Didi Dache said on Weibo.

"Long-term rewarding policies are on the horizon." Competitor Kuaidi Dache, with the biggest taxi-booking mobile application by market share, posted a similar online announcement. It said the company is looking for new ways to subsidize users.

Didi and Kuaidi control more than 97 percent of China's taxi-booking market, according to , an Internet statistics organizer.

Kuaidi is backed by e-commerce giant Alibaba Group Holding Ltd. It handled more than 6 million taxi-bookings a day in the first quarter, according to . It had larger city coverage than its rival. The Hangzhou-based company serves more than 260 Chinese cities.

Didi is available in fewer than 180 cities. Didi has spent more than 1 billion yuan ($162 million) in subsidies since January to gain market share. It claimed to have more than 100 million accumulated users. The Shenzhen-based Internet company Tencent Holdings Ltd funded Didi. Tencent's popular social mobile application WeChat provided Didi Web-based bill payment services.

The loss of subsidies does not seemto bother people who frequently use mobile applications to order taxis. "I will still use applications to book taxis because that's the easiest way to get a car in rush hour," said Han Yang, a 27-year-old working for an IT magazine in Beijing.【新聞快訊】

乘客的“甜頭”終於到了盡頭，嘀嘀、快的兩大打車APP正式宣佈停補。昨天，嘀嘀打車通過官微對外宣佈“打車立減”將在今天零點取消，快的也發出公告稱，補貼活動於同日告一段落。

“嘀嘀打車5月17日(週六)零點開始暫停乘客端的現金獎勵了！不過，隨後會以更多更豐富的非現金方式繼續獎勵打車乘客。”嘀嘀表示，人們使用嘀嘀的習慣已經養成，補貼預期目標已基本達到。

快的方面也稱，補貼活動將在今天告一段落。“後續我們還將不定期推出各種形式的優惠活動。”

據瞭解，快的、嘀嘀停止補貼針對的是乘客端，司機端補貼照舊，且乘客、司機端支付寶錢包掃碼獎勵依舊。

今年農曆春節前後，嘀嘀打車、快的打車因爲互聯網巨頭騰訊、阿里巴巴“土豪式”砸錢支援——嘀嘀共補貼超過14億，快的亦在數億元——成爲移動互聯網最耀眼的明星。

在幾個月前，嘀嘀、快的兩家還曾鉚足勁把補貼金額頂上了十多塊錢。經歷過幾輪降補，本次停補前，在北京使用APP打車，能獲得3塊錢補貼。