今年"雙11"健康經濟爆發大綱

'HeAlth economy' on Singles Day

今年“雙11”健康經濟爆發

The "health economy" has grown sharply during this year's Singles Day shopping spree which started Sunday, the National Business Daily reported.

據《每日經濟新聞》報道，在今年11月1日開啓的光棍節購物熱潮中，“健康經濟”大幅增長。

A presale campaign running since Oct 21 saw a 132 percent rise in sales for vaccine services in the first hour of the campaign from a year earlier in AliHealth, Alipay and Tmall.

雙11預售於10月21日開啓，阿里健康、支付寶和天貓的疫苗服務銷售額在第一個小時內同比增長132%。

Masks, thermometers, devices to measure blood pressure and more medical products have gone viral, so to speak, becoming "necessities" for daily life.

口罩、體溫計、血壓計以及更多的醫療產品均已走紅，可以說，這些產品已成爲日常生活的“必需品”。

In the first 30 minutes of the Singles Day shopping spree starting Nov 1, the sales volume of medical products surged 220 percent on the JD Health platform year-on-year.

11月1日，光棍節購物狂潮開始30分鐘，京東健康平臺上的醫療產品銷量同比猛增220%。

Among this surge, traditional Chinese medical products increased over six times and thermometers over 10 times.

其中，中醫藥產品的銷量增長了6倍多，溫度計的銷量增長了10倍多。

Mask sales surpassed that of the whole year for 2019 in five minutes.

口罩銷量在5分鐘內就超過了2019年全年。

In addition, data from multiple e-commerce platforms showed health products for vision, vitamins, probiotics and cubilose were bestsellers on the first day of the shopping spree.

此外，來自多個電子商務平臺的數據顯示，眼部保健商品、維生素、益生菌和燕窩等保健品在購物熱潮的第一天都是暢銷品。