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瑞幸咖啡在美國高調上市,一上架就股價大漲

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China's Starbucks has arrived on Wall Street. Luckin Coffee begin trading on Friday and provided an immediate caffeine jolt to the market. The stock surged nearly 50% to $25 a share before pulling back. Shares closed up about 20%.

瑞幸咖啡在美國高調上市,一上架就股價大漲

中國星巴克進入華爾街了。瑞幸咖啡週五開始交易,在咖啡股市上立刻引起了轟動。瑞幸咖啡的股價最高漲幅約50%,每股達到$25,收盤時漲幅約20%。

Luckin Coffee, which is growing rapidly thanks to a focus on cheaper drinks, priced its initial public offering on the Nasdaq at $17 a share. That was at the high end of its range and it values Luckin Coffee at more than $4 billion. Luckin raised more than $570 million from the stock sale.

瑞幸咖啡因主打廉價咖啡而發展迅速,在納斯達克首次公開發行價爲每股17美元,這在納斯達克算高價了,瑞幸咖啡市值超過了40億美元,股票收入超過了5.7億美元。

Luckin Coffee has quickly taken China by storm. The company, which was founded in October 2017, already has nearly 2,400 stores in 28 cities. That makes it second only to Starbucks (SBUX) in China.

瑞幸咖啡已迅速席捲中國。該公司於2017年10月份成立,已經在28個城市開了近2,400家分店,在中國僅次於星巴克。

But Luckin Coffee is likely to soon pass its larger rival. Luckin Coffee has plans to open 2,000 additional stores in the country by the end of the year, bringing its total to about 4,500 locations.

但瑞幸咖啡可能很快就會超過更強大的對手,已經計劃年底前要在中國再開2,000家分店,店鋪總數將達到約4,500家。

It's an ambitious goal, especially since Chinese consumers aren't addicted to coffee as much as drinkers in the United States and other nations are. Tea is the beverage of choice.

這是一個頗有野心的目標,尤其是中國的消費者並不像美國和其他國家那樣依賴咖啡,他們更喜歡喝茶。

Luckin Coffee says this trend will continue, as it plans more store openings and increased marketing while also keeping its coffee prices more affordable in order to steal customers from Starbucks.

瑞幸咖啡稱會繼續拓展業務,計劃開設更多分店,開拓市場,同時咖啡價格也會讓大衆更能接受,這樣才能從星巴克那裏搶走一些客源。

"We intend to further increase our brand awareness, expand our customer base and store network, and expect to continue to invest heavily in offering discounts and deals," the company said in its SEC filing.”

該公司在美國證券交易委員會備案中說:“我們打算進一步提升品牌意識,擴大客戶羣和門店網絡,我們要繼續大力投資,讓消費者享受折扣和優惠。”

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