蘋果手錶銷量大幅下滑55% 仍處絕對領先地位

A new report from market intelligence firm IDC shows Apple Watch sales have dropped 55% since the product was launched in early 2015.

根據市場調研機構IDC發佈的一份最新報告顯示，自蘋果手錶於2015年初上市以來，銷量已經大幅下滑了55%。

The watch debuted to a backlog of orders and 3.6 million units were shipped in its first three months on the market. But sales plummeted to just 1.6 million in the latest quarter, according to IDC. That's in spite of a price discount.

在上市的前三個月，蘋果手錶銷量就達到了360萬隻。然而，今年第二季度的銷量卻直線下降，僅爲160萬隻--儘管價格已經打了折扣。

Apple it set to deliver an updated operating system for its smartwatch this fall -- called watch OS 3 -- which promises new features and improved performance.

今年秋季，蘋果智能手錶將會更新爲一個叫做watch OS 3的操作系統，據稱將有新的特點並改善了性能。

"Consumers have held off on smartwatch purchases since early 2016 in anticipation of a hardware refresh," explained Jitesh Ubrani, a senior research analyst at IDC.

IDC高級分析師吉特什·尤不拉尼表示：“出於對新的Watch OS系統的期待，在2016年前半段，消費者對購買智能手錶持觀望態度。”

Meanwhile, other manufacturers are now seeing better numbers. Samsung (SSNLF), Lenovo (LNVGY) and LG Electronics grabbed larger shares of the market in the latest quarter, though their growth comes from a low base.

同時，儘管如三星、聯想和LG等其他品牌之前的基數較低，但上個季度的出貨份額卻都有了大幅的上升。

Ramon Llamas, IDC's research manager for wearables, forecasts the smartwatch market will return to growth next year as firms introduce new applications and cellphone-connected features.

IDC可穿戴設備研究主管拉蒙·拉馬斯表示，隨着新的應用以及手機連接性能的發佈，智能手錶的需求將在下一年回暖。

Apple was relatively slow to introduce a smartwatch as other firms piled into the sector. But the Apple Watch grabbed a lion's share of the market immediately after its launch.

相比其他公司大量涌入智能手錶行業，蘋果公司引入智能手錶的步伐相對較慢。然而，在發佈智能手錶產品後，該公司仍快速成爲這個市場的超級霸主。

Apple does not break out separate sales figures for its Apple Watch and did not respond to requests for comment on the IDC report.

不過，蘋果公司方面並未發佈Apple Watch的銷售數據，也未對IDC的報告作出迴應。