每日商務英語 第393期:名望價格

prestige price 名望價格

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英文釋義

A high price set on a product to imply that it is superior to other similar products.

例句
The company's marketing director claims that adopting a prestige price strategy will increase sales among wealthier customers who are more concerned with high status than authentic high quality.

這家公司的營銷總監宣稱，採用名望價格戰略將增加在富裕顧客中的銷售，他們更在乎高身份，而不是真正的高質量。