每日商務英語 第737期:目標營銷

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target marketing ———— 目標營銷（營銷術語）

英文釋義
(MARKETING) A strategy in which a group of potential customers are identified, studied, and then approached with promotions designed specifically to interest them in making purchases.

例句
Our company wasted a lot of money on advertising until we adopted a target marketing approach to advertise our projects only to the kind of people who buy them, rather than to the general public.
我們公司做廣告白花了很多錢，直到我們採取了目標營銷方式，只向購買我們項目的人做宣傳，不再面向普通民衆。