馬雲美國演講“燃爆”全城：他到底講了什麼，造成萬人空巷？
底特律當地報紙 Detroit Free Press是這麼說的：
China's leading entrepreneur, Jack Ma, offered heavy doses of rags-to-riches inspiration and exhortations to embrace free trade and globalization during his keynote speech today at Detroit.
中國著名的企業家馬雲，在底特律的主題演講中，給大家打了一劑強勁雞血，講了他白手起家的故事，鼓勵美國人擁抱自由貿易和全球化時代。 說到這，就不奇怪美國人爲什麼也癡迷於馬雲了。美國人一直鍾情於哪些 rags-to-riches 的企業家，憑藉美國夢，靠雙手打出一片天下。美國人崇拜的英雄，遠至林肯，近到比爾·蓋茨、拉里·佩奇、馬克·扎克伯克都是這樣的類型。加之，馬雲的英語演講魅力非凡，這次在底特律這座“鐵鏽”城圈了不少粉。話說，馬雲選擇底特律做演講也是“頗有心計”的舉動。 曾經享譽全球的汽車城底特律，因爲經濟衰敗、產業空洞化，大量藍領工人下崗，因而整個城市蕭條破敗不堪，鏽跡斑斑，成爲“鏽鐵帶”（上圖紅色地區就是Rust Belt）的典型城市。這座城市一度破產，如今人口銳減，就業機會稀少，宛如一篇空城。Ma said Alibaba picked Detroit for the conference because the Midwest has a lot of small businesses, particularly those providing various food products that could please Chinese consumers.
這次馬雲去底特律就是抓住當地居民就業市場前景黯淡，賺錢機會稀缺的心理，去推銷阿里巴巴的電商夢想，希望可以拉攏美國中小企業去淘寶平臺做生意。
在會場上，馬雲這樣對美國中小企業喊話：Ma's message: Doing business in China via e-commerce sites such as Alibaba proves ideal for small businesses and entrepreneurs like many found in Detroit."Small business, you have nothing to lose," Ma exhorted his roughly 3,000 listeners. "The only thing you have to lose is the opportunity. Lose the hope, lose the future."
馬雲之所以如此有底氣向美國生意人喊話，背後的確是有數據支持的。美國報紙也扒出了淘寶的業績水平，的確能讓“鐵鏽城”的老闆們爲之心花怒放。Along with the inspiration he sprinkled some startling statistics to capture the opportunity in China: That the Alibaba platform recently sold 2 million lipsticks in 10 minutes, or that when the site first started selling live Canadian lobsters for delivery to China, they sold nearly 100,000 immediately, enough to shut down the supply.
除了加油鼓勵，馬雲還用一些驚人的數據說明了中國目前的市場機遇：最近，阿里巴巴在10分鐘內賣出了200萬支口紅。天貓館剛開始推出加拿大龍蝦時，銷量立刻突破了10萬份，足以讓供應商忙不過來。
在馬雲的經營理念裏，雙贏是他一直以來的追求。整合全球供應鏈、消費系統是他的野心所在。His goal, he said, is to allow consumers anywhere to buy products from anywhere in the world — salmon from Norway, coconuts from Thailand — and receive them within 72 hours.
馬雲的目標，就是讓全球各地的消費者能夠買到世界其他地方的產品——比如買到挪威的三文魚，泰國的椰汁，不管產品原產地是哪裏，72小時就能送到消費者手裏。在底特律這次演講上，馬雲對特別提到了對美國的感念，談到了當年美國夢給了他啓發，創辦了阿里巴巴。
但他還說，未來30年，將是中國企業大展拳腳的時候，只有擁抱變化，才能能機會。While he gave thanks to the U.S. since his Alibaba dream was heavily influenced by the American dream, he thinks that over the next 30 years, the Chinese markets are going to be the ones influencing the American ones. With that in mind, he urged U.S. entrepreneurs to act. "Embrace the future, change yourself, [and] you'll have a better chance," he added.
這番話對於當今反對全球化的人來說，刺耳但中肯。
畢竟，如果背離全球化趨勢，固守在安樂窩中，設置諸多的貿易保護，設定假想敵，而不創新，抓住機遇，那麼底特律這樣的鬼城將沒法復興，並且出現越來越多“底特律”“匹茨堡”這樣的廢都，不管是在美國，還是中國……從這次演講中，我們還可以一窺阿里巴巴到底有多強，對此，馬雲是這麼說的："In the company’s last fiscal year, Alibaba’s core commerce platforms generated nearly $550 billion in gross merchandise volume, of the total value of sales on its marketplaces. If GMV were GDP, that would make Alibaba the 22nd-largest economy globally, just behind Argentina."
阿里巴巴去年一個財年，我們的主要商業平臺商品交易總量（GMV）將近5500億美元。如果商品交易總量算成國內生產總值（GDP）的話，阿里巴巴將是世界上第22大經濟體，排在阿根廷後面。
此外，主持人還“挑了下事”，問馬雲阿里巴巴目前有哪些競爭者。就當大家都以爲馬雲將提到老對手騰訊的時，馬雲又出乎意料地給了下面這種回答：我們可能在這個領域與騰訊競爭，在另一個領域與亞馬遜競爭。現在說這個問題還太早。未來30年裏，互聯網和電子商務會改變世界。我告訴他們，互聯網就像一場萬米長跑，我們只是剛剛完成最初的100米，很難說你旁邊的人就是真正的競爭對手，再向前跑3000米，你才能發現到底誰是你真正的競爭對手。我們今天發展得不錯，可如果我們失去了希望、失去了願景、失去了公司文化，我們就什麼也不是。有很多公司曾經都發展得不錯。Netscape公司曾經多麼成功，可誰會想到它就這麼消失了。Yahoo公司當年多棒啊，誰會想到會變成今天的樣子？所以不要以爲你的公司會永遠處於好的狀態，要時刻謹慎小心（Be paranoid）。最後，馬雲又談到了他那句經典語錄，給美國人熬了一碗濃濃的雞湯：
Never give up！Today is hard, tomorrow will be worse, but the day after tomorrow will be sunshine. If you give up tomorrow, you will never see the sunshine.
千萬別放棄！今日生活不易，明天更加艱難，但後天終見陽光。如果明天就放棄了，就沒法見到後天的太陽。其實，馬雲的語錄已經不僅僅在中國很火，在國外也同樣十分流行，被很多外國人奉爲圭皋。下面，一起來看看，馬雲還爆過哪些金句！
“The business schools teach a lot of skills about how to make money and how to run a business. But I want to tell people that if you want to run a business, you have to run the value first, to serve the others, to help the others – that’s the key.”
商科學校的確能教人很多賺錢的技能，運營生意的辦法。但我想告訴那些想要做生意的人，你必須確定價值觀，學會爲他人服務，幫助其他人，這纔是關鍵。
“I think crazy is good! We are crazy but not stupid! If everyone agrees with me and if everybody believes in our idea is good – we will have no chance.”
我覺得瘋狂挺好的。我們雖然瘋狂，但並不蠢。如果每個人都同意我的看法，相信我們的想法，那我們就沒有機會了。
“In this world, if you want to win in the 21st century, you have to be making sure that making other people become powerful, empower others; making sure the other people are better than you are, then you will be successful.”
在當今21世紀，你必須學會幫助他人，讓別人更強大。只有別人都過好了，你才能真正成功。
“I find that when a person makes a mistake or fails, if he or she always complains or blames others, that person will never come back from the failure. But if the person checks inside, this person has hope.”
我發現當一個人總是犯錯，總是抱怨或責怪他人，這人永遠不會從錯誤中走出來。如果這人能反省，他還有希望。
"My relationship with the government is: Be in love with the governments, but do not marry them.”
我的政府的關係是這樣的：和政府談戀愛，但不能結婚。
“If eBay are the Sharks in the Ocean – We (Alibaba) are the Crocodiles in the Yangtze River. Never fight in the Ocean, let’s fight in the Yangtze River.”
如果說eBay是海中的鯊魚，那麼阿里巴巴就是長江中的鱷魚。我們不想在海里大戰，要戰一場來長江啊。
“Today, people write about the successful stories of Alibaba. And I really don’t think we were so smart, we made so many mistakes and we were so stupid at times. So, someday, the book I personally really will want to write about is Alibaba’s 1001 mistakes. These are the things people should remember and people should learn.”
今天，人們會寫阿里巴巴成功的故事。但我真不覺得我們是聰明的，我們時不時也會犯錯。沒準哪天，我會寫本書，講講阿里巴巴1001個失敗的故事。這些纔是人們應該記住的，可以學到經驗的所在。
“Going anywhere, doing business, takes time. No market welcomes gamblers – You go there, create value for local people, have time – it will have chance.”
去闖蕩吧，去做生意，慢慢來。市場不歡迎賭徒——去發現天地，爲當地人創造價值，爭取時間，你就有機會。
怎麼樣，你有沒有被馬雲的金句觸動到呢？
