實用商務英語5：介紹公司

介紹公司 Introducing Your company

上一期節目說到，Jennifer已經見到了客戶，而在Jennifer與Standard家用電器的會談中，因對方想進一步瞭解Action電器的營運狀況。身爲公司代言人的Jennifer就必須向他們說明公司經營的歷史、主要的產品與營業項目等。

音頻試聽：

正文

In answer to your questions, Action Appliances has been manufacturing top quality appliances for 15 years now. We began selling rice cookers from one small shop in Taipei. At that time, we were strictly a mom-and-pop operation.

　To keep up with overwhelming customer response, the company expanded rapidly. We improved our R&D department and enlarged our product lines to include washers and dryers, refrigerators, and microwave ovens. Our appliances are geared toward households with high needs but minimal space.

Taiwan is still our main market. As a matter of fact, you'll find at least one Action appliance in one out of three households in Taipei alone.

With a strong home base, we feel we're ready to move overseas. Recent consumer research efforts prove that over 40% of the appliance market in Canada and the United States consists of highly efficient, compact products. You'll find that our appliances meet these needs.

作業：看到劃線的句子了嗎？請翻譯。 

句型總結

●　開場白
1. In answer to your questions, Action Appliances has been manufacturing top quality appliances for 15 years now.
2. Regarding your questions, Action Appliances has been in business for 15 years.
3. In response to your questions, Action has been producing top quality products for 15 years now.

一開始就直接回答問題，不僅使晤談進行順利，並表示你對客戶的問題定不迴避。"regarding"及 "in response to"都有針對...的意思，皆可作爲響應詢問的開頭語；並用現在完成式表示從過去到現在，一直從事的業務。

●　說明成長
1. To keep up with overwhelming customer response, the company expanded rapidly.
2. Customer response was overwhelming, so we were able to expand steadily.
3. We grew quickly and steadily due to a strong customer response.

說明公司剛開始營運時，顧客的熱烈反應，以及公司因應的方式。"customer response"，顧客反應。

●　市場佔有率
1. As a matter of fact, you'll find at least one Action appliance in one out of three households in Taipei alone.
2. In fact, our appliances are used in one out of three households in Taipei.
3. Actually, you'll find at least one Action appliance in one out of three households in Taipei.

本段應以明確的例子及統計數字，說明產品如何受歡迎，以支持公司的形象。用"as a matter of fact", "in fact"及 "actually"做爲句子開頭語，使談話口語化，同時加強語氣。

●　公司的目標
1. Recent consumer research efforts prove that over 40% of the appliance market in Canada and the States consists of highly efficient, compact products.
2. Marketing studies show that a market exists in Canada and the States for our compact products.
3. Recent consumer research leads us to believe that a market exists in Canada and the States for our appliances.

以公司的目標作爲談話的總結，同時以明顯直接的事實來證明公司的目標正確，有發展潛力。關鍵句型爲"... prove that ..."，‘證明出...'。

結構分析

介紹公司的成長重點，是要把數據和事實一併提出給客戶知道；並注意讓對方明瞭，這些事實與目前的成功息息相關。

1. 回答問題
直接回答問題，簡述公司的背景。

2. 發展過程
解釋消費者的反應以及公司成長的可能性。

3. 巿場優勢
提出自己目前在市場上所佔的優勢。

4. 未來計劃
以未來的展望與將和對方合作的計劃做總結。